Hite-Jinro’s soju brand, Jinro, remains the world’s best-selling spirit, according to this year's Drinks International’s million-case brands survey.

The Philippines-based Alliance Global Group drinks group which owns the Emperador brand, has bought Whyte & Mackay US$726 million, including debt, according to unconfirmed reports.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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